It was great meeting Elissa and seeing 1 Whitehorse Road in its early days, a genuinely fresh start in North York's Duke Heights area. Everything on the next few pages comes out of that visit and the research we did afterward, not a generic template.
We're a marketing agency first. The work is the same work any good agency does, getting you found, getting you leads, turning interest into booked customers. The difference is we build and run real AI underneath all of it, which is what lets us do work that normally costs three or four times as much, for a lot less, without cutting corners. Think close to what you'd get from a full-time hire dedicated to this, at a fraction of a single salary.
Everything from here is built from that visit plus our own research, your website, your reviews, your public footprint, not yet a full sit-down on your specific goals. Think of it as a preview of how we think, not the ceiling of what we can do. Meta and Google ad management, lead capture systems, custom dashboards, and bespoke internal software are all things we build regularly, we just don't like guessing at solutions to problems we haven't actually heard from you.
Kodiak Dental Centre is a new, family-owned dental practice at 1 Whitehorse Road in North York, currently getting off the ground with Elissa helping her father build it into what it'll become. Starting from zero online presence is unusual to walk into, but it also means there's no outdated website, no stale Google listing, and no old impression to undo, just a clean slate to build the right way from day one.
You're just getting started, and that's exactly the moment where getting the foundation right matters most. Everything on the next few pages is about making sure the first thing North York finds is the real practice you're building, not a blank page.
When someone searches for a dentist near Steeles and Dufferin, the answer an AI builds comes from detailed, specific pages already sitting on a website. Right now, there's no Kodiak Dental Centre website for it to learn from, so the answer defaults entirely to whoever else has built that content.
That's not a reputation problem, there's no reputation to fix yet. It's a wide open field, and every other practice nearby had to start exactly where you're starting now.
The only pages that mention Kodiak Dental Centre by name online are financing partner listings, Medicard and Dentalcard, and both still show 'Coming soon' where the actual practice description should be. That means the first thing a curious patient finds isn't information about the practice, it's a loan application form.
A real website, even a simple one, changes that first impression completely, and it's the foundation everything else in this deck depends on.
In the first months of any new practice, word of mouth hasn't caught up yet, which means every single call, message, or walk-in question is disproportionately valuable. Losing track of even a couple of early inquiries because no one followed up is a bigger cost now than it would ever be once the practice is established.
An automated follow-up system means no early lead falls through the cracks while the practice is still building its name.
These are our best guesses from the outside looking in. You'll tell us how close we got.
We didn't want to just tell you this, so we checked. We asked AI tools like ChatGPT and Google's AI Overviews who to book with, the same way a customer would.
Right now neither search turns up Kodiak Dental Centre at all, and that's expected, there's no live website for AI to learn from yet. The upside is real: Maison Dental, just up the street at Steeles and Dufferin, built its entire presence from nothing too. There's nothing standing between here and there except the content that hasn't been built yet.
There's a compounding upside here too. A lead who found you through an AI answer instead of a map pin has usually already asked the follow-up questions, insurance, pricing, whether you actually treat their specific issue, before they ever pick up the phone. Those leads convert at a higher rate and cost your front desk a lot less time chasing people who were never going to book anyway.
Making your business the answer when someone asks AI who to book with, and the specific details that turn that answer into a warmer lead.
Forms, funnels, and follow-up that turn interest, whether it comes from GEO, ads, or referrals, into leads actually sitting in your pipeline.
Custom, branded tools your team actually uses. Built around your workflow, usually live within a week.
Autonomous help that runs your most repetitive work around the clock. No one has to trigger it.
Nothing formal, no long onboarding, and no dumping everything on you at once. Just three easy steps, starting with whatever matters most first.
We grab 20-30 minutes, get to know your business, and show you exactly what we'd build, before you spend a dollar.
Designed, built, and set up on your systems. Most tools are live within a week.
Monthly updates, plain-language reporting, and a direct line to us. No black box, ever.
Answers calls and messages any time the practice can't, evenings, weekends, the hours a brand new team is still figuring out how to staff, and books new patients straight into the schedule instead of losing them to voicemail.
Keeps every early inquiry moving, texting people back who called or messaged and didn't book yet, so no one who found you gets lost while the practice is still finding its footing.
Trained on your actual services and hours as they take shape, so a new patient gets a real answer instead of a financing form.
Sends a quick review link to your very first patients right after a good visit, the moment they're most likely to say yes. Early reviews matter more for a new practice than they ever will again.
AI-written pages that actually describe who you are and what you offer, the foundation every other tool in this deck depends on, built at a fraction of what a traditional agency would charge to build them.
We told you upfront we're a marketing agency that builds and runs its own AI, not the other way around. Here's what that actually gets you.
Custom tools handle the repetitive work so your team can focus on customers.
From discovery meeting to fully operating, most projects launch fast.
Agents monitor, decide, and act around the clock.
Content, campaigns, and creative from people who do this for a living, kept running and optimized by AI that never sleeps.
Get into the answers AI generates, not just page one of a search.
A direct line to the people doing the work, plain-language reporting.
Everything in this deck is our outside read, built from your website, your reviews, and a good conversation with your team. You know your customers, your slow days, and how your business actually runs far better than we ever could.
Think of this as a starting point, not the full menu. Once we actually talk through your specific pain points, where leads go cold, what marketing has and hasn't worked, what you wish you could automate, the options open up well past what fit on these pages: Meta and Google ad campaigns, lead capture systems that feed straight into a CRM, custom dashboards, internal software built around exactly how you run things. Every page here can be swapped, dropped, or added to, once we sit down together.
20-30 minutes, on your schedule. We'll map out exactly what this could look like for a practice just getting started, no pressure to decide anything on the call.
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